Day One at the eMA Conference

The morning started off with Jeff Mirmana, VP of Marketing for the NBA. He was a great speaker, not because I am a fan of the NBA (go Heat), he had a lot to share. Here are some quick items that were covered:

- NBA has 1.6m Facebook Fans. WOW
- Working with Facebook on how to monetize their fan page
- NBA TV (online) launched Oct. 27, 2009. They did not use paid media to promote it and still had 20,000 people register online to watch NBA tip off. The NBA saw a spike when the Lakers received their rings.
- The NBA plans to emphasize their Twitter and Facebook accounts to encourage user/fan participation.

Jeff Hilimire, CDO of Engauge, was another great speaker. His topic was "Twitter:Beyond 140 character". He made a statement that was a good summarization of Twitter, "Today is all about snacking (digital snaking) and Twitter is the Snack King" He also brought up a question for debate "Is twitter really a social network?". His opinion is Twitter is more of a communication tool like email vs. a social network like Facebook. More on this later.

Did you know?:
Oct. 24, 1994 the first banner ad went live
Sept. 4, 1998 birth of Google
Feb. 4, 2004 – birth of Facebook
March 3, 2006 – birth of Twitter

Myspace.com – user is an average age of 26
Twitter – user is an average age of 31
Facebook.com- user is an average age of 33
LinkedIn.com – user is an average age of 39

Will have more to share later ...